Let the RLT get your house SOLD.
The key to selling your home is pricing it correctly from the start. After we meet, we’ll create a personalized plan based on your goals and the current market. From there, we’ll use the marketing strategies outlined below to help you reach those goals. Throughout the process, we’ll guide you every step of the way—keeping you informed, focused, and ready to get your home sold.
Mailers
Coming Soon? Just Listed? Just Sold? No matter where you are in the process, we can send postcards or handwritten notes to your neighbors!
Old School Marketing
We believe a well-rounded marketing approach still requires us to pick up the phone and make calls! We are lucky to have the most loyal army in town. We call them and they help us spread the word.
MLS
We don’t call it a COMPLETE Home Marketing plan for nothing! Your house will be fully entered into the local Multiple Listing Service.
Open HouseS
Most of the time, serious buyers are represented by a buyer’s agent. Occassionally someone wants to see a house but doesn’t have representation, those people might stop by an open house.
Realtor Relationships
We have an inner circle of high-producing agents, that we will share your listing with. Additionally, we have a team meeting every Wednesday that we use to discuss our pipeline
Social Media
We will make sure your home is on all of the RLT Social Media channels as well as your agent’s social media channels!
property Website
Your house will be published on a property-specific website. This is an aesthetic way to easily spread the word that your house is ready to roll!
professional photographer
Professional pictures are a MUST. Your RLT Realtor will pay for your professional photographs so we can put our best foot forward on marketing.
Email Marketing
In addition to an online presence we are sure to send an email blast to other agents in the area who may have a buyer interested.
Floor Plans
Floor plans are a useful tool for potential buyers. RLT agents will cover the cost of floor plans as part of your marketing plan!
videos
Videos are a fun way to add some pizazz to your listing! Videos are shared on the RLT Social Media pages as well as individual agents’ pages
Features Sheet
Preparation is the name of our game. We will put together a features sheet so potential buyers know that you take care of your home and their future asset.
third party websites
Zillow, Realtor.com, Trulia, etc. Did you know that 92% of buyers first see their home of choice on the internet? Once your house goes active it will be published to thousands of the most popular real estate websites so you can make an impactful splash in the market.
Hometown Realty
Hometown Realty is the largest locally owned brokerage in Central Virginia. With over 200 agents our network has a wide reach. When your house is listed we will send it out to the whole Hometown Family.
Staging
Professional staging is recommended on a case-by-case basis. Your RLT agent will be able to advise you. If staging is recommended, we will coordinate logistics for you.
